When we talk about toys, certain brands immediately resonate in our minds. Whether through childhood memories, hours spent playing with our own children, or simply names that have become iconic, these brands have marked generations. If you are looking to learn more about the most well-known toy brands, you are in the right place! Here is a selection of the 10 brands that still shine in 2025 and continue to delight young and old alike.
1. Lego: creativity in its purest form
Lego is undoubtedly a legend in the world of toys. Born in Denmark, this company became famous for its colorful interlocking bricks. With Lego, there are no limits: children (and adults!) can build cities, vehicles, or even entire worlds inspired by sagas like Star Wars or Harry Potter. Did you know that the name "Lego" comes from the Danish contraction "leg godt," which means "play well"? That says it all!
2. Mattel: the American giant of iconic toys
Mattel is the parent company of some of the most famous toys in the world, such as Barbie, Hot Wheels, and Fisher-Price. Since its creation in 1945, this company has constantly innovated to remain in the hearts of families. Barbie, for example, has managed to evolve over time, adopting messages of diversity and inspiration. And what about Hot Wheels? These small miniature cars continue to captivate speed enthusiasts.
3. Hasbro: the creator of unforgettable moments
If you have ever played Monopoly, shot with a Nerf gun, or watched a Transformers movie, you have probably encountered Hasbro. This American company offers an impressive catalog of games and toys, appealing to all ages. Nerf, in particular, is a must-have for kids who love action, but with optimal safety thanks to the foam projectiles.
4. Bandai Namco: the champion of Japanese franchises
Born from the merger between Bandai and Namco, this Japanese giant has managed to conquer the world thanks to its flagship franchises. Who hasn't fallen for a Tamagotchi? This little digital pet from the 90s marked a generation. Bandai Namco is also known for the Power Rangers and legendary video games like Pac-Man. It’s safe to say that fun is their specialty.
5. Fisher-Price: the specialist for toddlers
Fisher-Price, a subsidiary of Mattel, is a reference when it comes to educational toys for toddlers. With their bright colors, varied textures, and sturdy designs, Fisher-Price toys are designed to stimulate the senses and encourage learning from a very young age. Whether it's a mobile above the crib or an activity table, they are part of children's first discoveries.
6. Playmobil: imagination within reach
Playmobil, this German brand, has always known how to capture the essence of role-playing. With its figurines and themed sets (police officers, pirates, knights...), it encourages children to explore different universes and create their own stories. Who has never dreamed of owning the famous medieval castle or the camper van? Playmobil has that little something that stimulates the imagination in an unlimited way.
7. Nerf: action in complete safety
Nerf foam dart toys, signed by Hasbro, have been a success for years. With their guns, bows, and other accessories, children can enjoy strategy or action games without the risk of getting hurt. In 2025, Nerf even offers high-tech versions with laser sights and connected features. In short, it’s a brand that knows how to make action fun and safe.
8. Hot Wheels: the passion for miniature speed
Who hasn't played with a Hot Wheels car? These little wonders from Mattel appeal to both children and collectors. With their impressive tracks, spectacular loops, and varied designs, Hot Wheels remains an essential brand for all car enthusiasts. And if you're looking for a gift that will make a child's (or a nostalgic adult's) eyes light up, you can't go wrong.
9. Barbie: a doll, a thousand possibilities
Barbie, the iconic toy from Mattel, deserves a special mention. Since its launch in 1959, this doll has evolved to reflect the aspirations of children. Today, Barbie is much more than a blonde doll: she is a pilot, scientist, entrepreneur, and much more. In 2025, she continues to represent diversity and empowerment, while remaining a favorite in playrooms around the world.
10. Nintendo: the master of video games
"Even though Nintendo is mainly known for its consoles and video games (who doesn't love Mario or Zelda?), it deserves its place on this list. Nintendo consoles, like the Switch, continue to offer fun and innovative experiences that bring the whole family together. And if we add the figurines and accessories derived from their franchises, Nintendo certainly has its place among the biggest toy brands."
Conclusion: Brands that transcend generations
The most well-known toy brands are not just names: they represent memories, laughter, moments of sharing. Whether it's building with Lego, diving into the Playmobil universe, or running after a Nerf, these brands have managed to transcend the ages by adapting to the needs of children (and adults!). So, which of these brands is your favorite? Or better yet, which one evokes your dearest childhood memories? 😊